One of many give-away comics available through Wheaties.
Synopsis
Brer Rabbit is about to be roasted when he threatens to call for the help of Boss Lion. Brer Fox and Brer Bear decide to call his bluff and untie him. Sure enough, Brer Rabbit makes friendly conversation with the lion to the surprise of Brers Bear and Fox. But Brer Rabbit was really offering to give Boss Lion some game foul. So he tricks Brer Fox and Brer Bear into shooting them for him in return for Brer Rabbit telling them how to be friends with Boss Lion. Then, he tricks them again by stealing their payloads away from them and gives it to the lion himself, earning him the good favor of Boss Lion.
Comments
These are fairly hard to find in good condition, mainly due to their size. Imagine a fragile 50-year-old comic book, cut it into thirds, and then handle those thirds for awhile, and you'll see what I mean.