Title 

Campaign Book

 Release Date 

1956

 Distributed By 

Buena Vista Film Distribution Co., Inc.

 Book Details 

Saddlestitch, 16 pages, 2-color cover, black and white inside.

 Dimensions 

12" x 18"

 Description 

Original campaign book distributed to exhibitors heralding the 1956 re-release of Walt Disney's Song of the South.

 Contents 

Full Complement of Newspaper Ads – Pages 2-9; Scotch Cellophane Tape Sponsors Brer Rabbit's Zip-A-Dee-Doo-Dah Contest – Pages 10-11; Disney Character Merchandising is Alerting Millions of Moviegoers – Page 12; Important Book Promotions to Pre-sell From Coast to Coast – Page 12; Solid-Selling Publicity Stories and Mats – Page 13-15; 12 Photo Story-In-Pix Mat With Text – Page 16; Specially Produced Radio Transcriptions – Inside Back Cover; Strong, Pre-selling Trailers – Inside Back Cover; Attention-winning Television Spots, Lobby Streamers, Hangers and Cards – Inside Back Cover; Posters – Back Cover.

 Comments 

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 Related Items 

Song of the South Campaigns: 1956

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